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Choosing the right pricing strategy

When setting up your business, understanding how to price your product or service is one of the most important things you can do. It can make or break your business.
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marketing mix

Why marketing mix is a key factor to your business successes

The "marketing mix"... a theoretical exercise or can your business actually benefit from this?
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market research

Is market research overrated?

Market research is a vital part of business planning, but why is it important and how do you use market research to gain a competitive advantage.
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Understanding your market size – and an amazing tool to calculate it

You may have heard the age old question on Dragons Den - 'how big is the market?'. Find out why this is important and use our tool to calculate your business market size
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