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marketing mix

Why marketing mix is a key factor to your business successes

The "marketing mix"... a theoretical exercise or can your business actually benefit from this?
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market research

Is market research overrated?

Market research is a vital part of business planning, but why is it important and how do you use market research to gain a competitive advantage.
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Understanding your market size – and an amazing tool to calculate it

You may have heard the age old question on Dragons Den - 'how big is the market?'. Find out why this is important and use our tool to calculate your business market size
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