OLD-SCHOOL MARKET RESEARCH
In a fast-moving world, slow research doesn't work
Market research can take weeks as you conduct surveys, focus groups or buy expensive reports.
Bias-prone results: Wrongly worded questions can ruin your research and lead to false positives
Limited data: Your data and results are limited to your existing customer pool which can restrict your growth
Knowing what to ask: With consumer behaviour changing rapidly, it is difficult to keep on top of everything relevant