When setting up your business, understanding how to price your product or service is one of the most important things you can do. It can make or break your business.
Take the guesswork out of decisions using data-driven insights
Find answers to questions that help your small business grow with &facts – market research powered by trusted data
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Finding insights is difficult for small businesses. &facts is changing that
Market research is currently broken
&facts helps you understand important metrics and trends about your market
Discover your target audience
Find and understand your target audience by uncovering demographic breakdowns that can help you define your ideal customers.
Validate demand for your business
How many customers want what you are selling? Find out how many people are searching for your business, see trends like growth and seasonality, and more.
Establish the right selling price
Determine your optimal selling price. Understand your demographic, obtain market trends, analyse the prices of your competitors, and more.
Make your competition irrelevant
Understand your competitors better. Find out who your competitors are, what they are doing and how they are performing to ensure you can outcompete them.
Define your market size
Learn how big your business opportunity is. Dissect your market based on demand, interest, demographics, geographical location and more.
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The "marketing mix"... a theoretical exercise or can your business actually benefit from this?
Market research is a vital part of business planning, but why is it important and how do you use market research to gain a competitive advantage.
You may have heard the age old question on Dragons Den - 'how big is the market?'. Find out why this is important and use our tool to calculate your business market size