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Client Background:
Company Name: DNA Hormonal Health
Industry: Health Supplements
Location: UK
Company Size: Start-up
Challenge
- DNA Hormonal Health aimed to position their natural men’s hormonal health supplements effectively in a competitive market. They needed to understand the market landscape, consumer needs, and competitive dynamics to optimise their product positioning and marketing strategies.
- Additionally, they sought to highlight the benefits of their natural approach compared to pharmaceutical alternatives and increase brand awareness, especially in light of their listing in Boots.
- DNA bring new standards to the testosterone booster category and aim to position themselves in a new lane of men’s hormonal health.
Insights
Market Analysis
&facts assessed the testosterone supplement market, identifying a 30% increase in testosterone-related searches over the past year, with over 400,000 combined monthly searches. The analysis highlighted a market with significant commercial intent, as 70% of queries indicated an intent to purchase.
Consumer Insights
The research explored consumer concerns and needs, revealing that the most common issues addressed by testosterone supplements were energy, strength, muscle growth, sleep quality, and overall health.
Despite a high demand for effectiveness, there was frequent negative feedback on the taste. perceived value and efficacy of existing products in the market.
This insight helped DNA Hormonal Health focus on their evidence based approach of their products and comprehensive powdered formats. Highlighting, compliance, quality, efficacy, and improving sensory experience in their marketing messaging to showcase their USP’s.
Competitive Analysis
The comparison of top brands and products on Amazon indicated that pricing and packaging were key differentiators. Brands like NUMAN and WeightWorld were notable competitors with strong sales and customer loyalty built up over long periods.
DNA Hormonal Health’s life stage specific formulas provided a unique selling point, especially among consumers seeking non-pharmaceutical solutions.
Strategic Recommendations
Based on these insights, &facts provided DNA Hormonal Health with actionable recommendations. These included emphasizing the natural and effective qualities of their products, addressing consumer concerns about taste and value, and leveraging their listing in Boots to enhance brand credibility and visibility.
Results
Market Demand
Identified a robust and growing interest in testosterone-boosting products, with a stable increase in search volumes and peak sales periods identified in Q1.
Consumer Insights
Highlighted the importance of addressing key consumer concerns such as product effectiveness, taste, and value. Emphasized the need to market the natural benefits of their supplements, which align with consumer demand for health and wellness products.
Product Positioning
Recommendations to focus on educating the market about the benefits of natural testosterone supplements, addressing common concerns, and filling the market gap with high-quality, effective products.
Testimonial
"Partnering with &facts has provided us with invaluable insights into our target market. Innovation and consumer needs are at our core, and we have actionable insights that will inform our NPD. The data-driven approach allowed us to fine-tune our product positioning. effectively address consumer needs and hone our marketing strategies. We will continue to work with Sohaib and the platform to dig further into consumer habits in our market. Our listing in Boots is a testament to the strength of our brand and the demand for our new products to meet men’s hormonal health needs".
— Bertie and Sheldon, Co-Founders of DNA Hormonal Health
