SWOT Analysis

Start making competitive decisions, easily

Download your free &facts SWOT analysis to kickstart your competitive analysis today
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Learn how to do competitive analysis using the SWOT matrix
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List down your competitors' information using &facts' printable SWOT analysis sheets
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Discover how to do SWOT analysis by reading through our notes on our sample SWOT analysis
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Why use it?

Understand your competitor's market moves

With our 25-page sheet of pure informative content, you'll discover everything you need to know about conducting a SWOT analysis effectively. From understanding the fundamentals to leveraging real-world examples, we've got you covered.‍

What you get

Get to know which competitors affect your brand the most

Download includes information on how to do a step-by-step guide on how to conduct a SWOT analysis, a sample analysis of a popular brand, highlighting key observations; and plenty of space for you to replicate and customize the template for your use


What is SWOT Analysis?
SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats. It is a strategic planning tool to identify and assess the internal and external factors such as strengths and weaknesses within business or organisation.
How does SWOT Analysis relate to competitive analysis?
SWOT analysis is an integral part of the competitive analysis process as it helps brands to determine their position within the industry or the market. It is just a few practises that brands can make use of in order to analyse their market's competitors.
How often should I update my SWOT analysis for competitive analysis purposes?
The number of times you need to review the SWOT analysis for a largely effective competitive analysis is subject to a variety of key factors, which include the pace of change in your industry, market dynamics, and internal unprecedented developments in your organisation.