Black Friday Report 2024

Unlock consumer interest trends for Black Friday 2024

Arm your brand strategically for the biggest sale event of the year and gain the upper hand.

Learn the hidden consumer trends that keep Black Friday thriving.

Point out the brands that stay winning every Black Friday

Uncover the top products consumers are hunting for and tailor your offerings accordingly.

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Stay ahead of the competition with data-driven decisions

Is your brand ready for the biggest sale of the year?

Black Friday 2024 is fast approaching, and success comes to those who prepare early. Brands who can pinpoint key shopping windows, leverage consumer reviews, and adapt effectively to changing consumer behaviours are positioned to win this season.

Access your BFCM 2024 Consumer Report here

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FAQs

What's the &facts' BFCM 2024 Consumer Report all about?

The BFCM 2024 Consumer Report by &facts is an in-depth analysis of the latest consumer behaviours and trends during the Black Friday and Cyber Monday shopping season. It explores key insights into how consumers are navigating the sales, what they’re searching for, and which brands and products are capturing their attention

Why should my brand download the BFCM 2024 Consumer Report?

The BFCM 2024 Consumer Report provides actionable insights into evolving consumer behaviour during Black Friday and Cyber Monday. By understanding the latest trends in purchasing decisions, your brand can optimise marketing strategies, create targeted campaigns, and identify the best deals to offer, ensuring maximum sales success during the BFCM season.

How will the report help my brand prepare for Black Friday and Cyber Monday?

This report highlights key consumer behaviour patterns, preferred retailers, and top-searched products, helping your brand anticipate demand and position itself competitively. You'll gain insights into which product categories are most popular, the role of discounts in driving sales during Black Friday.