Client:
Company Name: Valerie
Industry: FemTech / Health Supplements
Location: UK
Company Size: Start-up
Challenge
- Valerie aimed to launch a new perimenopause supplement in a niche but rapidly growing market. They needed to understand the market landscape, consumer needs, and competitive dynamics to position their product effectively.
- Additionally, they sought to educate consumers about the benefits of liposomal technology and establish a strong brand presence.
Insights
Market Analysis
&facts assessed the overall market for perimenopausal supplements, identifying key trends and consumer behaviour patterns. The analysis revealed a significant increase in perimenopause-related searches, growing 106% over five years, and highlighted a market gap with only 11% of menopause products targeting perimenopause specifically. With 23 % of search interest
Consumer Insights
The research explored consumer concerns and familiarity with key ingredients. For instance, bloating, fatigue, and insomnia were identified as prominent symptoms associated with perimenopause.
Additionally, it was found that while awareness of liposomal technology was low, consumer demand for the benefits it provides—such as increased efficacy, quick results, and ease of swallowing—was high. This insight helped Valerie to emphasise these benefits in their product messaging.
Competitive Analysis
The comparison between the UK and US markets highlighted differences in consumer behaviour and preferences. UK consumers showed a higher interest in specialised perimenopause products, whereas US consumers preferred established brands offering a wider range of health supplements.
Strategic Recommendations
Based on these insights, &facts provided Valerie with actionable recommendations for product positioning and marketing strategies. This included emphasising the efficacy and benefits of their liposomal technology, creating educational content to increase consumer awareness, and targeting the identified market gaps.
Results
Market Demand
Identified a substantial and growing interest in perimenopause support, with over 200,000 monthly searches and a 1.5 times higher demand for information compared to menopause.
Consumer Insights
Highlighted the need for education, as more than 70% of consumers were still in the research phase, seeking reliable information about perimenopause and effective supplements.
Product Positioning
Recommendations to focus on educating the market about liposomal technology and its benefits, addressing common symptoms, and filling the market gap with targeted, high-quality products.
PR Coverage
As a result of the comprehensive market insights provided by &facts, Valerie received PR coverage. Notably, an article published by Professional Beauty highlighted the rapid growth in perimenopause-related searches and featured Valerie’s targeted approach to filling this market gap.
Testimonial
"Working with &facts has been transformative for our market strategy. The insights provided allowed us to understand our target audience deeply and position our product effectively. Our market entry has been a success, and we look forward to continued growth."
— Wizz Selvey & Olly Johnson , Co-Founders of Valerie
If you would like to try Valerie Daily Essential you can use code ANDFACTS for 20% off
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